Why Micro-Influencers are the Future of Digital Marketing

intelliRANK Agency
6 min readApr 3, 2021

As a business owner, you know that it’s important to connect with your customers and provide them with value; however, you’re probably wondering how you can connect with your customers without spending thousands of dollars on celebrity endorsements. If you’re looking to expand your reach, you should seriously consider going after micro-influencers.

If you’re not paying attention to micro-influencers, you’re missing a huge opportunity.

The marketing industry has been trying to work out how to get the most out of influencer marketing for a while now. At first, it was all about getting a handful of celebrities on board. Now, it’s about whether or not micro-influencers are better than macro influencers. From our perspective “micro-influencers are now the marketing darling of the digital era”.

“Why Micro-Influencers Are the Best Choice for Your Business”,” “How do I get started with influencer marketing? What’s the best way to find micro-influencers?” These are common questions we hear from eCommerce marketers looking to start their first campaigns. Here are some of our top tips for finding and working with these key relationship builders.

With the rise of social media, consumers are beginning to trust micro-influencers more than celebrities. This trend is continuing to grow. Not too long ago, influencer marketing seemed like a pipe dream for small businesses and startups. But in the past few years, the cost of using social media influencers to promote your brand has dropped significantly, making it more accessible than ever before.

The Best Way to Reach your Target Audience, Micro-influencers are a hot topic in the marketing world. They are thought leaders and experts that command an engaged audience. There is no other way to say it — they are the way of the future.

Read on to learn more about how micro-influencers fit into your marketing strategy. We at intelliRANK have been doing this for a lot of time already and we can share our findings with you.

How to Find an Influencer for Your Brand and How do you Know What’s the Right Influencer for Your Campaign?

While influencers with large followings are certainly valuable for promoting your brand, there is also a place for micro-influencers in your marketing strategy. They may have smaller followings than influencers like Kylie Jenner or Ellen DeGeneres, but they can be very effective at reaching niche audiences and expanding awareness of your brand. The best way to build your brand is by starting with the profiles more than 1000 followers that have a good engagement rate and they have a passion and are dedicated to a specific niche.

Either we are talking about fishing, beauty, baby, sports or even kitchen accessories there are plenty of profiles posting relevant content that fit your brand’s needs.

When it comes to social media marketing, there are few topics that get as much attention as hashtags. They’re a major part of every social network — and for good reason. Hashtags are one of the best ways to participate in conversations that are relevant to your business and target audience, building brand awareness and driving traffic at the same time.

Always remember that Instagram is based on hashtags and your potential micro-influencers are already using hashtags in their daily post. The Instagram hashtag is an essential part of any Instagram marketing strategy and your micro-influencers can be found by searching for your niche’s most relevant hashtags.

Hashtags are no longer the new kid on the block. And if you’re still not using them in your marketing (or if you’re using them incorrectly), you could be missing out on potential engagement and sales.

If you want to find the best Instagram micro-influencers for your business, then defining your most relevant hashtags is a must. Hashtags can make or break your Micro-influencers search.

Ways to Research Hashtags on Instagram

There are a lot of different research tools out there for Instagram hashtags. But most of them aren’t very helpful when it comes to finding the best hashtags. The truth is, the best Instagram hashtags are the ones that your audience is already using, but with a little extra twist. Always start from your keyword research from Amazon or any other E-commerce platform you are selling on and try to find their correspondent matching hashtags on Instagram. This is the top tip that will help you find the perfect hashtags for your next Instagram marketing campaign. This way you connect your brand with other Instagram users, grow your following, and get more likes on your pictures.

In fact, using the right hashtags has the power to boost engagement by up to 45 percent.

Once you have the hashtag list start looking for relevant people that can be vocal about your product. You need to find influencers who have a following similar to your brand’s target audience. When it comes to Instagram, you want to focus on micro-influencers. They’re usually people who have up to 10,000 followers. These people have a smaller reach than macro or mega influencers, but they’re easier to work with.

When searching for micro influencers to collaborate with, you should examine the interests of their followers. For instance, you should look at the photos they post, the people they follow, etc. Contact them and ask them to try your product in exchange of the product itself. It’s that simple!

Micro-Influencers, Have the Power to Influence the Consumer in a Way that Seems Authentic and Relatable

To build a strong relationship with your influencers, let them give honest reviews about your product and allow them to promote your brand in their own way. There is nothing more powerful in influencer marketing than having an influencer that can promote your product authentically and passionately. Let the influencer speak to their audience in their own voice and speak to them in their own language. Authenticity is the most important thing when it comes to brand voice.

When You Work with an Influencer, Don’t Try to Control Their Creative Process

It’s important that you don’t force micro- influencers to say certain things about your product or service because that is when things can get pretty awkward. An influencer is going to be much more believable when they are talking about your product or service if they believe in it.

As an influencer, you may have your own creative process that works for you.

It’s pointless to try to control them because they’re not an employee of yours. Instead, get more control over the performance process, for example by measuring their performance and having a clear tracking and analytics system in place.

The best way to do this is to create a list of performance metrics to measure the success of the micro influencer’s content. For example, you could track the number of people engaging with the influencer’s work and the number of people who click through from the influencer’s content to your own.

By using tracking and analytics software, you can have full transparency on your influencers’ performance metrics and help them get more engagement. You can then create a lookalike audience for your Instagram account.

After setting up your lookalike audience, you can then run your ads and start targeting people who are likely to be interested in your product.

Download your free eBook now and learn more about how you can apply this strategy for your business: https://microinfluencers.intelliRANK.info

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intelliRANK Agency

intelliRANK offers top Marketing solutions to help you spread the word about your brand. From Amazon Ranking Campaigns to Micro-Influencers Program on Instagram